Ninety Plus is a coffee producer which has been transforming the coffee farming and marketing model since 2006. The Ninety Plus story begins in Ethiopia, coffee’s homeland, where its very first coffees produced by the hands of Founder Joseph Brodsky amazed judges in world competitions and created waves of change in the industry. The Ninety Plus special “natural process” coffees were shared with coffee growers in Panama beginning in 2007, and this initiated an overhaul of specialty coffee processing practices throughout the Americas.
Today, Ninety Plus owns and operates more than 1,000 hectares of coffee land in the western highlands of Panama. Its coffees from Panama have earned the world’s highest prices and have been used to win 5 of the past 6 World Brewers Cup Championships.
Drima Zede was first developed by Ninety Plus in Ethiopia in 2013 in a successful effort to improve the flavor of common coffee varieties through deeper fermentation. This processing formula is now applied to the caturra variety in Panama to create a rich and voluptuous cup, reminiscent of great Shiraz wine.