How Ecuador Finca Soledad tastes.
Restored ground in the Intag Valley.
Finca Soledad is a 120-hectare farm set high above the Intag Valley in northern Ecuador, near the Colombian border. Producer José “Pepe” Jijón settled here in 2010 to reconnect with his homeland after years spent travelling the world as a mountaineering guide — he was the first Latin American to climb all Seven Summits, the highest peak on each continent.
The land was once scarred by mining and heavy deforestation. Pepe and his family, including his father and his son José, have worked to restore it to its natural state, replanting more than 25,000 trees and farming biodynamically — a holistic, regenerative, organic approach that treats the farm as a single living ecosystem.
Today coffee is grown on a focused four-hectare section, planted with prized varieties including Geisha, Sidra and Typica Mejorado. The latter is a little-known variety believed to be native to Ecuador — thought to be a cross between an heirloom Ethiopian type and Bourbon — and its exceptional quality has made it a favourite on the world coffee competition stage.
Make the most of it.
Roasted by Proud Mary on the date shown on the size chip, and shipped about one week after roasting — so it lands just as the beans reach their 2-to-3-week peak. Grind just before you brew.
Roasted by Proud Mary.
Proud Mary has roasted out of Melbourne since 2009 — one of Australia's most decorated specialty roasters, built on direct, long-running relationships with the farms it buys from. We import their lots because they reach cup quality we can't source any other way, and each one ships about a week after its roast date so it lands in your grinder inside its peak window.
Bring Ecuador Finca Soledad home.
This lot won't repeat. Great coffee can.
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Start your subscriptionGood questions.
Everything drinkers ask before their first bag. Still curious? Read the full FAQ →
How fresh is the coffee when it arrives?+
This lot is roasted by Proud Mary on the date shown beside the size, and ships about one week after roasting — right as the beans enter their 2-to-3-week peak. Domestic orders typically arrive 1–3 business days after dispatch.
When is the coffee at its best?+
Beans need about 5 to 7 days to degas, then hold their peak from 7 to 30 days after the roast date printed on the bag. Keep the bag sealed, somewhere dark and room-temperature — never in the fridge.
Whole bean or ground?+
Whole bean stays fresh longest, so pick that if you have a grinder. If you don't, choose the grind that matches your brewer and we grind it right after roasting.
How does the subscription work?+
Pick your coffee, size and rhythm. Shipping is free on every Malaysian delivery, and you can skip, swap or cancel anytime. FIRSTTASTE takes 15% off your first three shipments.
What if I don't like it?+
Tell us and we'll replace it free, no questions asked. We would rather you found your coffee than kept one you don't love.
Where do you ship?+
Free shipping from RM80 in Peninsular Malaysia and RM150 in East Malaysia. We also ship to Singapore (free from RM200), Indonesia, Thailand, Vietnam, the Philippines, Hong Kong, Australia, the UK and most of Europe — rates calculated at checkout.
