How Ethiopia Lalesa tastes.
Gedeo's woman-led drying station.
Established in July 2023, the Lalesa drying station sits high in the Gedeo zone and is led by an Ethiopian woman-owned exporter dedicated to empowering women farmers and driving change through coffee. At 2,150 to 2,200 metres above sea level, smallholder farmers cultivate heirloom varieties beneath ensete (false banana) shade, working without chemical fertilisers or pesticides.
Through the Ama Commitment scheme, women farmers earn significantly more than the local market rate, strengthening financial security and rewarding quality. At Lalesa, the scheme has also funded an on-site day care centre, giving children a head start while mothers focus on the harvest.
This woman-led approach means every cup supports sustainability, gender equity and real social impact in rural Ethiopia — proof that coffee can be a catalyst for lasting change.
Make the most of it.
Roasted by Proud Mary on the date shown on the size chip, and shipped about one week after roasting — so it lands just as the beans reach their 2-to-3-week peak. Grind just before you brew.
Roasted by Proud Mary.
Proud Mary has roasted out of Melbourne since 2009 — one of Australia's most decorated specialty roasters, built on direct, long-running relationships with the farms it buys from. We import their lots because they reach cup quality we can't source any other way, and each one ships about a week after its roast date so it lands in your grinder inside its peak window.
Bring Ethiopia Lalesa home.
This lot won't repeat. Great coffee can.
Guest lots come and go — the subscription keeps freshly roasted coffee coming, with free shipping on every Malaysian delivery. Skip, swap or cancel whenever.
Start your subscriptionGood questions.
Everything drinkers ask before their first bag. Still curious? Read the full FAQ →
How fresh is the coffee when it arrives?+
This lot is roasted by Proud Mary on the date shown beside the size, and ships about one week after roasting — right as the beans enter their 2-to-3-week peak. Domestic orders typically arrive 1–3 business days after dispatch.
When is the coffee at its best?+
Beans need about 5 to 7 days to degas, then hold their peak from 7 to 30 days after the roast date printed on the bag. Keep the bag sealed, somewhere dark and room-temperature — never in the fridge.
Whole bean or ground?+
Whole bean stays fresh longest, so pick that if you have a grinder. If you don't, choose the grind that matches your brewer and we grind it right after roasting.
How does the subscription work?+
Pick your coffee, size and rhythm. Shipping is free on every Malaysian delivery, and you can skip, swap or cancel anytime. FIRSTTASTE takes 15% off your first three shipments.
What if I don't like it?+
Tell us and we'll replace it free, no questions asked. We would rather you found your coffee than kept one you don't love.
Where do you ship?+
Free shipping from RM80 in Peninsular Malaysia and RM150 in East Malaysia. We also ship to Singapore (free from RM200), Indonesia, Thailand, Vietnam, the Philippines, Hong Kong, Australia, the UK and most of Europe — rates calculated at checkout.
